Sponsor
This activity is jointly sponsored by the University of Cincinnati, Medical Learning Institute, Inc. (a non-profit medical accreditation company), and Center of Excellence Media, LLC.

Target Audience
This activity was developed for physicians, pharmacists, and other healthcare professionals practicing in a managed care environment.

Learning Objectives
Upon completion of this activity, the participant will be able to:

• Identify the intersection of epidemiologic shifts in the American cancer patient population, new cancer drug costs, and new diagnostic measures, on achieving value-based clinical treatment
• Recognize the role of value (ie, cost, quality, access) in the new value-based healthcare system, and the incentives of payers and purchasers to meet each of these 3 aspects of value in cancer care
• Understand how NCCN clinical practice treatment guidelines are aiding all stakeholders in attaining value-based cancer care amidst rising new product costs
• Incorporate value-based care in the treatment of breast cancer

Commercial Support Acknowledgment
This activity is supported by an educational grant from Genentech.

Instructions for Credit
There is no fee for this activity. After reading this CME/CE activity in its entirety, participants must complete the posttest and evaluation. The posttest and evaluation can be completed online at www.mlicme.org/p10037.html. Upon completion of the evaluation and scoring 70% or better on the posttest, you will immediately receive your certificate online. If you do not achieve a score of 70% or better on the posttest, you will be asked to take it again. Please retain a copy of the certificate for your records.

For questions regarding the accreditation of this activity, please contact Medical Learning Institute, Inc., at 609-333-1693 or cgusack@mlicme.org.

Physician Credit Designation
The University of Cincinnati designates this activity for a maximum of 1 AMA PRA Category 1 Credit(s)™. The University of Cincinnati is accredited by the Accreditation Council for Continuing Medical Education (ACCME) to provide continuing medical education for physicians. Physicians should only claim credit commensurate with the extent of their participation in this activity.

Pharmacists Designation
Medical Learning Institute, Inc., is accredited by the Accreditation Council for Pharmacy Education (ACPE) as a provider of continuing pharmacy education. Completion of this activity provides for 1.0 contact hour (0.1 CEU) of continuing education credit. The universal activity number for this activity is 0468-9999-10-024-H01-P.

Disclosures
Before the activity, all faculty will disclose the existence of any financial interest and/or relationship(s) they might have with the manufacturer(s) of any commercial product(s) to be discussed
during their presentation(s): honoraria, expenses, grants, consulting roles, speaker’s bureau membership, stock ownership, or other special relationships. Presenters will inform participants of any off-label discussions.

Caroline Helwick has nothing to disclose.

The University of Cincinnati, the associates of Medical Learning Institute, Inc., the accredited provider for this activity, and Center of Excellence Media, LLC, do not have any financial relationships or relationships to products or devices with any commercial interest related to the content of this CME/CE activity for any amount during the past 12 months.

Disclaimer
The information provided in this CME/CE activity is for continuing education purposes only and is not meant to substitute for the independent medical judgment of a healthcare provider relative to diagnostic and treatment options of a specific patient’s medical condition.

Trade names used in this supplement are for the learner’s reference only. No promotion of or bias toward any product should be inferred.

Estimated time to complete activity: 1 hour
Initial Release Date: June 4, 2010.
Expiration Date: June 4, 2011.

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